About the Center
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The Center for Consumer Research, (CCR), focuses on consumer attitudes toward food safety and quality. Increased information on consumer attitudes and perceptions can increase the exchange between those who provide goods and services and those who utilize them.

Research findings lay the basis for more effective information dissemination and public policy. Projects have focused on consumer attitudes toward new techniques, food safety, food labeling, nutritional issues, and produce quality.

The Center's current director is Christine M. Bruhn